Elixir Announces Participation at South by Southwest (SXSW) 2019

March 08, 2019

Elixir Announces Participation at South by Southwest (SXSW) 2019

Montreal, Quebec, February 28, 2018 - Elixir, the revolutionary line of natural pain relief wearables developed to treat sports, muscle and joint injuries, is proud to announce they will be participating in South by Southwest (SXSW), to be held from March 9 to 13 in Austin, Texas.

With over 50,000 registered attendees and over 150,000 participants at surrounding exhibitions and events, SXSW is the world’s most foremost event in showcasing innovation and new technologies.

“We are thrilled to be participating in North America’s largest interactive conference and look forward to showcasing our exciting product line that offers a more natural alternative to pain relief,” said Jean-François Gauthier, CEO and Founder of Elixir.

Approved by Health Canada, Elixir ’s innovative line of garments and braces are designed to naturally alleviate muscle strain and joint discomfort simply by wearing the product.

"After spending years in the field of sports projection equipment, I was very aware of the massive impact that highly addictive painkillers and other analgesics had on the health of athletes,” said Gauthier. “I was determined to find a natural pain relief solution that would be as effective as over-the-counter drugs.”

With that mission in mind - and 3 years of medical research and technological development later – Elixir will be officially launched at SXSW. This wearable product line proudly developed, designed and made in Canada, immediately starts working to relieve and reduce pain thanks to its two main ingredients, Wintergreen and Arnica. As natural pain relievers, they help stimulate the body’s natural healing process.

“Since introducing the project to a select group of professional athletes, the response has been extremely positive” said Gauthier. “We’ve received fantastic feedback from the sports world, the medical community, as well as from the press and on social media, so we can’t wait to introduce our product line to a whole new audience at SXSW.”

Visit Elixir at SXSW and contact amber@trendinnovations.ca to schedule an on-site interview with Jean-François Gauthier, CEO and Founder of Elixir.


About Elixir

Approved by Health Canada and validated by clinical trials, Elixir is the first wearable product that provides pain relief on a continuous basis using the proprietary slow release system that is activated by body heat and movement. Provides up to 600 hours of relief action, this innovative technology naturally reduces inflammation and alleviates muscle strain and joint discomfort. Elixir can be worn all day while performing regular life activities, sports, as well as during sleep for total recovery.

About SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2019 will take place March 8-17, 2019.


Amber Martin